Noris Knows – My Brand

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2–3 minutes

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Last week, I attended a Keynote & Workshop hosted by my friend Jayzen Patria in collaboration with OutPro at the LGBT Center in Los Angeles. The workshop, titled ‘Are You Coffee or Are You Starbucks?’ delved into the 5-Step Process Jayzen has developed to help individuals launch their personal brand. Not only is Jayzen a masterful speaker, but he also went beyond the generic ‘be authentic’ talk inviting us to supersize our adjectives when describing our personal brand(s) to stand out—hence the workshop title. Though I’m more of a Nike guy.

Photo of Jayzen Patria at Lead with Your Brand! Workshop
Jayzen Patria at OutPro Event at LA LGBT Center

With this in mind, I want to share my five supersized words and what they mean and how you can expect to see them and me show up. 

Photo of I have a dream sign at the lorraine motel

VISIONARY

I am 1000% a visionary. Expect to elevate your perspective. Whether it’s through pioneering live coaching streams or introducing groundbreaking fundraising strategies, I provide practical examples of visionary thinking in action. Only forward-thinking allowed.

noris daring to leap forward

DARING

Join me as I recount my journeys—both literal and metaphorical—through this thing called life, even sharing some WTF moments along the way. Believe me, there are so many stories to share, which also means I’ve learned a lot. From group coaching sessions that push the boundaries of conventional thinking to networking and travel experiences that broaden our collective vision, embrace the thrill of transformation. This is Zaddy personified.

Captivating: This blog, website, newsletter—and all the spaces I help co-create—are judgment-free, LGBTQ+ and communities of color-centered safe spaces. Step into environments and build genuine connections and community. Through this post, personalized one-on-one coaching sessions and my events & workshops- feel elevated, supported, and empowered.

Chic & Sexy: I’m from NYC, the home of chic! Clutter-free, clean, sophisticated inside and outside. Experience the elevation of style and substance as I curate visually captivating and intellectually stimulating experiences. From chic and sexy workshops to elegantly curated events, immerse yourself. Be inspired and elevate your sense of self!

Going through this exercise was not as easy as you think, but it was very helpful. What’s also helpful is practicing self compassion, knowing I am only human, and that my words may eventually evolve.

Reading these words in bold above, makes me feel really good.

What about you? I’ve shared my five supersize words to describe my personal brand. Now, I’m curious about yours!

What words would capture the essence of your personal brand?

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